Grensverlegger van Houten- Wereldmerk Chocolade uit Weesp
Exhibition
Best & Goes Arthest, met deze slogan verkocht chocolademaker Van Houten ver over de grens van Weesp, van Nederland, ver buiten Europa, zelfs over de hele wereld zijn heerlijke bonbons, chocoladerepen en cacaopoeder. Museum Weesp brengt dit succesverhaal in beeld.
Chocolade
Museum Weesp brengt dit succesverhaal in beeld met prachtige kleurrijke affiches en bonbondozen, vaak ontworpen door toonaangevende kunstenaars en vormgevers als Willy Sluiter en Johan Briedé. Van Houten was (en is: het merk is razend populair in Azië) zeer vooruitstrevend in zijn reclamecampagnes, de chocolademaker liep voorop met het gebruik van de nieuwste technieken. Er werd ook reclame gemaakt met blijspelen voor in het theater en pauzefilmpjes voor in de bioscoop. In de tentoonstelling is de allereerste reclamefilm uit het jaar 1899 te zien, hierin springt een zieke ambtenaar vol levenslust uit bed, na het drinken van Van Houten cacao. Daarnaast zie je hedendaagse tv-commercials uit Azië.
Bezoek Museum Weesp en verwonder je over de kleurenpracht en inventiviteit waarmee Van Houten de wereld veroverde met zijn heerlijke cacao.
Maar laten we eerlijk zijn, chocolade is natuurlijk ook gewoon lekker!
Visitor information
Access
Included in the museum ticket.
Netherlands Museum Pass valid
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Location
Museum Weesp
Nieuwstraat 41
1381 BB Weesp
Plan route
Plan route
Overview of opening hours
1381 BB Weesp
Open today from 13:30 until 17:00
| Day | Opening hours |
|---|---|
| Sun | 13:30 - 17:00 |
| Mon | Closed |
| Tue - Fri | 13:30 - 17:00 |
Discover more
Purchase a Netherlands Museum Pass or a ticket to a museum
Netherlands Museum Pass
Purchase the Netherlands Museum Pass to visit more than 400 museums in the Netherlands for one year.
| Type of Museum Pass | Price |
|---|---|
| Adult Pass | € 75 |
| Young Person Pass | € 39 |
| Kids Pass | € 39 |
Ticket prices Grensverlegger van Houten- Wereldmerk Chocolade uit Weesp
With Netherlands Museum Pass |
free of charge |
Standard tickets Museum Weesp
| Group tickets | Price |
|---|---|
| 0 t/m 12 jaar | free of charge |
| 13 t/m 17 jaar | € 5,50 |
| Volwassenen | € 7,50 |
| 65+ | € 5,50 |